if you try to take a piece of intellectual property from one venue and translate it to another, it's very hard to create a hit. Most of the time mobile has a very low hit ratio as a business. It was developed by a third-party developer, they did a great job, and it's very successful for Activision-Blizzard. "It's a wonderful expression of the intellectual property. One of our competitors has done it really well once-Call of Duty. "We are looking at our entire portfolio of intellectual property and we have said we would love to bring some core Take-Two IP to Zynga to produce mobile hits. We don't even announce them when we are developing them, only when we're close to releasing them "I'm not going to talk about specific titles. "Conceptually you'd love to but each intellectual property stands alone. After the merger, Take-Two combined its smaller-scale TTWO Mobile division with Zynga and gave the latter a lot of leeway in selecting new IPs for future titles. Zelnick delivered the following response, which gives a lot of insight on what to expect from Take-Two's new mobile games under the Zynga label. I'd think you'd want to scale all your IP across all delivery methods," Waxman said. Because not every piece of intellectual property belongs on mobile, not every piece of intellectual property should be a console title. When asked if all Take-Two games will show up on mobile, company CEO Strauss Zelnick said:Ĭertainly not. Take-Two CEO Strauss Zelnick was recently interviewed by TheWrap's Sharon Waxman. The publisher currently has publishing and fully IP rights to some of the biggest IPs in gaming including Grand Theft Auto (coming to mobile), NBA 2K (which has already been adapted into mobile), Borderlands (publishing rights), BioShock, Mafia, Rede Dead Redemption, Civilization, and the Kerbal Space Program. The plan is to be selective and make games on a case-by-case basis where it makes the most sense. Even still, Take-Two Interactive has no plans to make mobile versions out of all of its IPs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |