(Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %įor example, if you ended October (Time 1) with 950 followers and had 710 followers in September (Time 2), your follower growth rate would be 33.8%. For example, follower growth shows how your follower count changes over time. Growth metrics show you the change (increase or decrease) of a metric. There are three general types of level-two performance metrics: 1. Calculating level-two performance metrics is all about using your own data as the benchmark so you can pinpoint what your audience loves (and what they scroll right by). If you’re comparing your follower count to a celebrity influencer’s, your account will likely seem unimpressive-and that comparison won’t help you improve your own content. Metrics without context won’t help you take action. Calculating level-two performance metrics with Instagram analytics To focus on continuous improvement, growth, and optimization, you’ll need to look at level-two performance metrics. While this information is helpful, the numbers are a snapshot in time. These Instagram metrics are straightforward numbers such as followers, impressions, reach, likes, comments, and clicks. Most metrics can be considered level-one metrics-or data in its most basic form. Instagram provides a wide range of metrics that help you measure your performance, understand your audience, and improve the results of your Instagram marketing. Chapter 1: Instagram metrics: Understanding level-one versus level-two performance metrics In this comprehensive guide, we’ll explain the basics of Instagram metrics, share details on a few paid and free Instagram analytics tools, and provide tips on how to use analytics to improve your Instagram strategy. That’s a lot of people and plenty of time for brands to reach them.īut without Instagram analytics, your marketing efforts might be getting lost in all the noise. Over 1 billion people around the world use Instagram and spend an average of 28 minutes each day on the app. How to take action and improve strategy based on your Instagram analytics. The types of metrics and data points you should be analyzing on Instagram.The best free and paid Instagram analytics tools. In this guide, we’ll go through everything you need to know about Instagram analytics - from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |